Digital & Social Media Marketing

Tourism Central Otago develops quality content for the online market that reflects the unique attributes of Central Otago. We promote tourism experiences and events through a range of online channels, develop content partnerships with leading platforms and run special promotions as part of our marketing campaigns.

Digital Campaign Activity

TCO create specific campaigns for the online market that work in conjunction in with other seasonal campaign activities and with external businesses and websites including Tourism New Zealand. This digital activity encourages consumer engagement and awareness of the unique experiences, locations and products in Central Otago and directly promotes local business where possible.

An example of this is the #summerincentral social media photography campaign run through December 2015 and January 2016 - view the campaign here

Social Media Channels

Our Social Media pages encourage consumer engagement that converts to increased visitor awareness of the unique experiences, locations and products in Central Otago.

We encourage local businesses to engage and share your social activity on our social media accounts. We invite you to like, follow and engage with our pages. View and share content with our pages to increase awareness of your business, or email images/updates for consideration to post.

Use our regional hashtags when sharing on your own Social Media to increase the regions impact #centralotagonz #cyclecentralotago #tastecentralotago

www.facebook.com/CentralOtagoNZ
www.twitter.com/CentralOtago_NZ
www.pinterest.com/CentralOtago
www.youtube.com/CentralOtagoNZ
www.instagram.com/CentralOtagoNZ
www.googleplus.com/+CentralOtagoNZ

If you have any questions about our online activity please contact:

Anthony Longman

Digital / Social Media Marketing
E: anthony.longman@codc.govt.nz
T: 03 440 0682 M: 021 721 770

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