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» Media Results 2014

Media Results 2014

TCO actively target media visits each year, hosting quality domestic and international media to increase the awareness of Central Otago by giving them the opportunity to directly experience a product or service during their stay. We also collaborate with Tourism New Zealand in their International Media Programme, (TNZ IMP) which targets international media to produce motivating, accurate and inspirational coverage of New Zealand as a quality tourism destination and encouraging the ‘interactive traveller’ to visit.

See results of our media campaigns in the links below

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Cuisine Magazine - Central Otago Feature

Published by Fairfax media, Cuisine is NZ's premiere food and wine publication. Circulation 39,136, Readership 402,000. Read More

Travel Classics - TNZ IMP

Tourism Central Otago through the TNZ IMP programme hosted top travel editors and freelance writers on a pre-conference tour. Read More

Places We Go - Otago Central Rail Trail

Places We Go a Channel 10 TV Show in Australia filmed a segment on the Otago Central Rail Trail. Avg national viewers 328K per episode; the show was supported by newspaper articles and online content. Read More

Places We Go - Roxburgh Gorge & Clutha Gold Trail

Places We Go a Channel 10 TV Show in Australia filmed a segment on the Roxburgh Gorge and Clutha Gold Trails. Avg national viewers 328K per episode; the show was supported by newspaper articles and online content. Read More

New Zealand Herald - Sarah Lawrence - Have Wheels will Travel

Article in the NZ Herald on Sunday focussing on holiday activity with a teenager. The article covers experience as well as associated personalities. Herald on Sunday Living - magazine and online. APN Media: Readership approximately 299,000 Read More

Media Blanco - TNZ Otago Central Rail Trail Video

Tourism New Zealand Promotional Video for marketing use across International cycling campaign. Read More

Surf to Summit - Northburn Station

A popular show produced in partnership with Fairfax Media. Filmed 1 of a four show series at Northburn station on 25 October 2013. Screening on Prime TV, Sky and Inflight on Air NZ. Read More

NZ Today - Naseby Feature

Article about the history of Naseby and Naseby today - what there is to see and do. This is a bi-monthly magazine which focus on journeys through heartland NZ. Reach 80,000. Partnership with NZ Motor Caravan Association. Audience deomographic 45 plus. Read More

Take A Break - Central Otago Article

Take A Break - Three pages about Central Otago - include local advertisers. Paper is published 2 times per year - winter and summer. Distribution in excess of 65,000 to Christchurch, North Canterbury and Dunedin Read More

License to Ride - Source to Sea Article

License to Ride. Article about a ride from the Source to the Sea - incorporating Roxburgh Gorge Trail, Clutha Gold Trail, Villa Rose, Goldfields Café, Jimmys Pies and Beaumont Jet. Read More

The Press - Monday Escape - New Cycle Trails

Roxburgh and Clutha Gold Trail - Weekly Newspaper Travel Feature. Circulation 70,042 with average readership of 194,000. Also published online - unique browsers 530,000+. Read More

Travel NZ Magazine - Alexandra Blossom Festival

Alexandra Blossom Festival event story, Around the Clock Race, Mardigras, Grand Procession and Saturday in the Park. Thunder Sunday and Garden Tour. Quarterly print magazine with integrated social media platform with major travel agencies. Read More

Travel NZ Magazine - Clutha River Cruises Heritage Cruise

Article on Clutha River Cruises Heritage Cruise from Alexandra to Doctors Point. Quarterly print magazine with integrated social media platform with major travel agencies. Read More

Our Regional Identity - A World of Difference

Our Regional Identity - A World of Difference 'A World of Difference' defines what is uniquely Central Otago as a place and a community. Read More

Central Otago NZ - Through Local Eyes

Central Otago NZ - Through Local Eyes Meet some unique and passionate Central Otago locals and be introduced to their favourite places and activities. Read More

Food & Wine

Food & Wine Central Otago is a place of sheer indulgence – whether it’s fine dining, a casual al-fresco lunch or café culture. You will be spoilt for choice when enjoying local fare and award winning wines at the great selection of cafés, restaurants, cellar doors and country pubs. Read More

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Otago Central Rail Trail

Roxburgh Gorge Trail

Clutha Gold Trail

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Clutha Gold Trail

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